Swot Research Paper Example | Topics and Well Written Essays - 1250 words

Swot - Research Paper Example As at 2011, the sales of the worldwide subsidiaries totaled to $65 billion despite the product recalls and the legal issues that the Company has battled in recent years. Other than dealing in medical products, Johnson & Johnson Company also produces baby and beauty products whose consumption is overwhelmingly popular in many of the consumers in the world market. With this, this essay will delve into the SWOT analysis of the Johnson & Johnson Company and the ways in which the company may improve its operations in order to increase the profit generation levels. List of Johnson & Johnson products Acuvue contact lenses Corn Huskers Lotion Johnson Baby powder Aveeno Ponstan Euthymol Healthy Woman Johnson’s Baby Combatrim Ideally, the products manufactured by J & J are in three categories namely medical devices, diagnostics, and health care products with its employee base amounting to one hundred and twenty nine thousand people. As of 2012, these products brought in $67.2 in revenue s, which translated to high profit margins for this pharmaceutical product manufacturer. SWOT Analysis Strengths One of the leading reputation that the Company holds is that it has attracted the admiration of many because of its involvement in the manufacture of consumer products that meet the quality standards in the globe. In 2011, the company received recognition from the UN for an award through its active participation in its campaign dubbed ‘Healthy Mother, Healthy Baby’, which influenced its brand to retain its market acceptability across the globe. The other strength that J & J Company has been that it operates in more than fifty-seven countries hence lowering their business operations risks through the widespread investing. The other strength is that J & J as a brand has been in existence for many years hence influencing its target market to have immense trust in the products manufactured by the parent company or its subsidiaries. Further, J & J has a vertically integrated supply chain in that the subsidiaries of this company have unity because they all have a common owner despite the fact that each of the supply chain members produces different products (Harrison, Lee & Neale 263). Therefore, J & J has control of its supply chain as this has helped in the improvement of coordination among the various subsidiaries spread across the globe. Moreover, J & J has diversified in the products that it manufacturers in that the Company has stable operations as this lowers the operational risk while increasing its value (Hendrikse J & Hendrikse L 41). This means that if one of the production systems brings in losses, then the other arms provide cash flow that may be applied in making investments. Therefore, this strength has helped J & J to operate in volatile markets and be profitable even when it is experiencing challenging times. Weaknesses Over the years, J & J has had to battle various challenges such as various litigations and product recalls that have made the Company to record dismal performance. Product recall In 2010, a subsidiary of J & J voluntarily recalled children’s medicine accessible over the counter totaling forty-three that appeared to have been endangering the lives of the users. McNeil Consumer Healthcare did so after conducting a routine check on its facility and ascertained that the products produced did not meet the quality and